A more connected digital front door.
Explore the redesigned homepage, service selector, hospital map, coverage planner and sitter estimator.
Digital transformation proposal
You fill the gaps hospitals can’t staff.
Let’s make more of them see it.
One connected plan for Equum’s website, search presence, social media and growth systems—with working creative concepts ready for your review.
Already built for your review
See the work. Explore the direction.
Move between the previews using the navigation above. The website and social concepts are interactive, and the complete original proposal is included in this file.
A recognizable launch presence.
Review the Instagram profile, twelve post concepts, draft captions and proposed four-week launch sequence.
Service-led messages, ready to refine.
Explore three ad groups, editable copy, device previews and clearly labeled review templates.
The concepts establish a creative direction. Live enquiry handling, account setup, final asset exports and publication remain part of the agreed implementation scope. Preview photos and fonts load online.
The proposed scope
Nine services. One connected plan.
Each service can start on its own. The timing labels below reflect the original proposal’s indicative first-results windows; final delivery and outcomes depend on scope, access and approvals.
01Weeks 2–4
Website development
Launch the homepage concept, then develop pages for each service and hospital type.
- Coverage planner and sitter estimator
- Service, audience and FAQ pages
- A consistent destination for ads, social and outreach
02Months 3–6
Search engine optimization
Build service-line content and technical foundations to improve organic discovery.
- Coverage and cost guides
- Service-specific search visibility
- Ongoing content and measurement
03Weeks 2–8
Social media marketing
Develop LinkedIn and Instagram content from the twelve-post launch concept.
- A recognizable branded presence
- Approved expertise, partnerships and client stories
- Clinician and recruitment content
04Weeks 2–3
Google Ads
Build from the three drafted ad groups, with final targeting, landing pages and tracking agreed before launch.
- Telestroke, Tele-ICU and virtual sitter concepts
- Sitelinks and callouts
- Budget control by service and capacity
05Weeks 4–6
LinkedIn and Meta Ads
Develop professional-audience campaigns and clinician recruitment campaigns.
- Hospital leadership audiences
- Target-account campaign planning
- Recruitment creative and enquiry tracking
06Weeks 3–6
Lead generation and outreach
Plan target-account lists, email sequences and event follow-up.
- Hospitals matched to priority services
- Conference and download follow-up
- Longer-term prospect nurture
07Weeks 3–6
Video animation
Create short animated explainers, beginning with a telestroke consultation.
- Service workflow explainers
- Assets for website, social, ads and events
- An animation-led approach without patient filming
08Weeks 6–12
Custom software and AI tools
Connect enquiry handling, reporting and approved-content assistance.
- Website-to-CRM enquiry workflows
- An RFP drafting assistant for human review
- Service, region and channel dashboards
09Weeks 1–4
Cybersecurity
Assess and strengthen the website, email and business systems.
- Testing, multi-factor access and email protection
- Documented controls for vendor reviews
- Backups and incident-response planning
SEO is a longer-term workstream. The source proposal allows roughly three to six months for initial progress. Timing varies by competition, site condition and execution. Rankings, contracts and return on ad spend are not guaranteed.
Delivery roadmap
Build the foundation. Then expand.
The original proposal targets a website launch and search-ad activation in month one, followed by connected content, campaigns and systems. This is a proposed sequence from kickoff, subject to the services selected and the approved plan.
Foundation
Website launch, tracking, Google Ads, LinkedIn presence and a security baseline.
Expand
LinkedIn and Meta campaign development, target-account lists, email sequences and a telestroke video.
Connect
CRM enquiry workflows, budget review and initial SEO guides.
Momentum
More service videos, consented client stories and RFP assistant development.
Compounding
Ongoing service-page SEO, RFP assistant and sales dashboards.
Review
Review each service against the kickoff baseline and plan months seven to twelve.
Measurement
Agree the baseline. Report the progress.
Targets would be set together after reviewing Equum’s data. The proposed reporting approach is a monthly dashboard and short written report.
Enquiries and assessment requests by channel
Cost per enquiry and qualified opportunity
Organic visits and rankings by service line
Meetings booked with target hospitals
LinkedIn and video reach; clinician applicants
Security findings closed; review turnaround
What we need from Equum
- Admin access to the domain, website, analytics, CRM, advertising and social accounts relevant to the agreed scope.
- A named contact and a 30-minute weekly check-in during launch.
- Approval within five business days, including clinical review. Nothing is published without sign-off.
- Clinician time for quarterly interviews and content, with written consent from anyone shown.
Commercial assumptions
- Advertising spend is paid directly to Google, LinkedIn and Meta, separately from Cyberlabs’ fees.
- Accounts, pages and code remain in Equum Medical’s ownership.
- No patient or client is shown or named without the required written consent.
- No clinical-system or patient-data access without a business associate agreement.
- Final scope, timing and pricing are confirmed on a 30-minute call. Work begins after written approval.
Your next step
Choose what you’d like to discuss.
Select services and add feedback to download a discussion brief for CyberLabs. This does not submit an enquiry, sign an agreement or authorize work.
Included in full
The original five-page proposal
The original document is reproduced unchanged below, including its scope, assumptions and signature page. Historical audit statements, figures and projected timings are those stated in the source proposal.
Download original PDF ↓
Read the original proposal as selectable text
Cyberlabs, LLC
5900 Balcones Drive
Austin, TX 78731
cyberlabstech.com
DIGITAL TRANSFORMATION PROPOSAL
You already fill the gaps
hospitals can’t staff. Now let’s
make more of them see it.
Nine services to help more hospitals and health systems find Equum Medical,
trust it and start a conversation.
PREPARED FOR PREPARED BY
Equum Medical Cyberlabs, LLC
Acute care telehealth Amaan Hassan
New York, NY October 7, 2026 · Valid for 30 days
Thank you for the opportunity to look at how Equum Medical shows up online. You have built
what short-staffed hospitals need most into the way you work. Board-certified physicians,
nurses and monitoring professionals join local care teams by video, so more patients can be
cared for in their own community. More than 400 implementations, two million patient hours a
year and a #1 Black Book ranking for tele-ICU and virtual nursing show that it works.
Very little of that is visible where hospital leaders decide. Your homepage leads with a tagline,
its case studies name no hospital, and the site links to no social profiles. The work here is to
make the results you already deliver impossible to miss.
The nine services that follow start with search and your website, where leaders begin. The
homepage, ads and social launch are already designed, so Google Ads can produce inquiries
in the first month while SEO builds underneath. Every service can start on its own, and as your
Texas work grows through TORCH, our Austin team can be there in person.
Amaan Hassan
Cyberlabs, LLC
Cyberlabs, LLC · Austin, Texas Page 1 of 5
Digital transformation proposal · Equum Medical
Where Equum Medical stands today
Reviewed in October 2026 from your website, recent press releases and public listings. Your strongest
numbers appear in press releases far more than on your homepage.
400+ 2M+ #1 0 0
Implementations Patient hours a Black Book Social links on Client quotes on
Nationwide, as of year ranking your site your homepage
September 2026 Monitored by your Tele-ICU and virtual None in the header Case studies name
virtual teams nursing, 2025 or footer no hospital
Already built for Equum Medical
We built four pieces before writing this proposal, so you can judge the work itself. All four are yours on
approval, and none has been published.
Website. Built around coverage gaps, with a unit-by-unit Coverage planner. An example week, hour by hour,
hospital map, all 11 services and a sitter estimator. showing who is onsite and where Equum covers the rest.
Instagram launch grid. A profile and 12 branded posts Google Search ads. Three ad groups with sitelinks and
with ready-to-paste captions and a content plan. callouts, beside a profile ready for real reviews.
Cyberlabs, LLC · Austin, Texas Page 2 of 5
Digital transformation proposal · Equum Medical
Nine services, and what each one gets you
Each can start on its own. Together they help more hospital leaders find Equum, trust what they find and
reach the right person on your team.
Service one First results Weeks 2–4 Service two First results Months 3–6
Website development Search engine optimization
We launch the homepage already built for Equum, We build rankings for every service line and the
then add a page for every service and hospital type. questions hospital teams search first.
WHAT YOU GET WHAT YOU GET
A site that does the selling. Every service, Inquiries without paying per click. Rankings keep
hospital type and common question has a page. working when ad budgets pause.
A head start. The homepage, planner and Found early. Guides on coverage models and
estimator are built, so launch takes weeks. costs reach leaders before they issue an RFP.
One home for every channel. Ads, LinkedIn, email Value that compounds. Rankings earned in month
and events all point somewhere worth landing. four are still working in month twenty.
A NOTE ON SEO Service three First results Weeks 2–8
Why SEO takes about six months Social media marketing
Google has to crawl the new pages, decide whether LinkedIn for leaders and Instagram for clinicians,
to trust them and see how hospital teams respond starting from a 12-post grid already designed.
before it ranks you above companies that have held
WHAT YOU GET
those spots for years. Specific searches, like one
service for one type of hospital, usually move first, The check leaders do before a meeting. An active
and broader terms follow by months five and six. page shows the people behind the name.
Google Ads and LinkedIn bring in inquiries Proof in public. Rankings, partnerships and client
meanwhile. We never buy links or promise rankings. stories, shared where peers see them.
A recruiting channel. Physicians and nurses see
what working at Equum looks like.
Service four First results Weeks 2–3 Service five First results Weeks 4–6
Google Ads LinkedIn and Meta Ads
Your name first when leaders search for tele-ICU, LinkedIn ads that reach hospital executives by title
telestroke or sitters. You set the spend. and employer, plus Meta ads to recruit clinicians.
WHAT YOU GET WHAT YOU GET
Inquiries in weeks. Three ad groups are already Demand you create. CNOs and CFOs know your
written and can go live on approval. name before a coverage gap starts the search.
Top of the page while SEO builds, for every Account-based reach. Ads shown only to the
service you want to grow. hospitals and systems on your target list.
Control. Raise spend where you have clinical A steady pipeline of clinicians to staff new
capacity and pause where you don’t. contracts as you grow.
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Digital transformation proposal · Equum Medical
SERVICES, CONTINUED
Service six First results Weeks 3–6 Service seven First results Weeks 3–6
Lead generation and outreach Video animation
Target account lists, email sequences and event Short animated explainers for each service, starting
follow-up for rural, community and regional hospitals. with how a telestroke consult works.
WHAT YOU GET WHAT YOU GET
A list worth calling. Hospitals and leaders Trust before the first call. Leaders see how
matched to the services they likely need. coverage works in under a minute.
Follow-up that never slips. Every conference One story, every channel. The same videos feed
conversation and download gets a next step. the website, LinkedIn, ads and events.
Nurture for long decisions. Useful emails keep No patients on camera. Animation explains care
Equum in mind through budget cycles. without filming patients or wards.
Service eight First results Weeks 6–12 Service nine First results Weeks 1–4
Custom software and AI tools Cybersecurity
Tools that connect your website, ads, CRM and sales Protection for your website, email and business
team, so every inquiry is tracked to a decision. systems, documented for hospital security reviews.
WHAT YOU GET WHAT YOU GET
No inquiry slips through. Every request lands in Fewer ways in. Testing, multi-factor sign-in and
your CRM with the hospital’s details. email filtering close the common doors.
Faster RFPs. An AI assistant drafts answers from Faster vendor reviews. Written controls answer
your approved content for your team to review. the security questionnaires hospitals send.
Decisions on real numbers. See which service, Continuity. Tested backups and a response plan
region and channel produces signed contracts. keep sales and operations running.
Delivery timeline
Six months from kickoff, with the website live in the first month and search ads running from month one.
MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 MONTH 6
Foundation Expand Connect Momentum Compounding Review
Website live with LinkedIn and Meta Every inquiry in More service Rankings climb Every service
tracking. Google Ads, target account your CRM. Budget videos, client across service reviewed against
Ads, your LinkedIn lists, first email moves to proven stories with pages. The RFP the kickoff
page and the sequences and the searches. First SEO consent, and the assistant and sales baseline, with a
security baseline telestroke video. guides published. RFP assistant in dashboards go live. plan for months
switched on. build. seven to twelve.
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Digital transformation proposal · Equum Medical
How we will measure success
Every figure is baselined at kickoff and reported monthly in one live dashboard and a short written report.
We set targets with you once we have your data. No one can guarantee rankings, contracts or return on ad
spend, so we never promise them.
Inquiries and assessment requests by channel Cost per inquiry and per qualified opportunity
Rankings and organic visits by service line Meetings booked with target hospitals
LinkedIn and video reach, clinician applicants Security findings closed, review turnaround
What we need from you
ASSUMPTIONS
Admin access to your domain, website, analytics,
CRM, and ad and social accounts. Ad spend is paid directly to Google, LinkedIn
A named contact and a 30-minute weekly check-in and Meta, separate from Cyberlabs’ fees.
during launch. Every account, page and piece of code stays
in Equum Medical’s ownership.
Approval within five business days, including clinical
review. Nothing is published without your sign-off. No patient is shown or named, and no client is
named without written consent.
Clinician time each quarter for interviews and content,
with written consent from anyone shown. No access to clinical systems or patient data
without a business associate agreement.
Getting started
Tick the services you would like and send this page back. We will confirm scope, timing and pricing on a
30-minute call, and nothing starts until you approve the plan in writing.
Website development Search engine optimization Social media marketing
Google Ads LinkedIn and Meta Ads Lead generation and outreach
Video animation Custom software and AI tools Cybersecurity
Equum Medical Cyberlabs, LLC
Signature and date Signature and date
Name and title Name and title
Cyberlabs, LLC · Austin, Texas Page 5 of 5
Social media proposal & mockups
Review the creative direction, Instagram post designs and launch plan. Select any post to explore its caption.